B12 is an AI-powered website builder and client engagement platform designed primarily for professional service providers. As of June 2026, the official B12 pricing page displays a limited-time promotional offer of $1 per month for the first three months for new sign-ups on paid plans. This offer does not require a separate coupon code; it is applied at sign-up directly.
Exclusive B12 Deal
Click to reveal your exclusive code and get 50% off on annual plans.
Limited time: Try B12 $1/mo for 3 months.
The biggest sale is live. No coupon code required.
What Is B12?
B12 is an AI website builder that generates a complete, personalised website instantly. The platform is built around a human-assisted AI system called Orchestra, which combines AI automation with on-platform experts including designers, copywriters, and SEO specialists. B12 states it has created more than four million websites across a wide range of industries.
B12’s built-in products include online scheduling, contact management, customisable forms, and email marketing, intended to help businesses work more efficiently, interact with visitors, and enable client communication.
Who It Is For
| Target User |
|---|
| Professional service providers including lawyers, accountants, consultants, and insurance professionals |
| Small businesses seeking an all-in-one online presence |
| Freelancers |
| Businesses wanting a done-for-you website with expert support |
| Teams needing coordination across multiple seats (Advanced plan) |
Key Features
| Feature | What It Does |
|---|---|
| AI Website Generation | Generates an entire website draft from a short business description, producing a first draft including layout, content, and navigation in approximately 60 seconds |
| AI Agent and AI Assist | AI Assist drafts web pages, blog posts, and emails; the AI Agent allows updates to the live site via natural language instructions |
| Online Scheduling | Built-in appointment booking tool available across all paid plans |
| Payments and Invoicing | Accepts credit card and ACH payments; supports automated invoice creation and reminders |
| Contact Management | Built-in contact hub available on the Website + Client Engagement plan and above |
| Email Marketing and Automation | Built-in email marketing tools available on the Website + Client Engagement plan and above |
| Contracts and eSignatures | Built-in contract and eSignature tooling available on the Website + Client Engagement plan and above |
| Client Intake Forms | Built-in intake forms available on the Website + Client Engagement plan and above |
| Traffic Analytics and Reporting | Available from the Website plan upward |
| On-Page SEO Setup | Sites are configured for SEO from launch |
| Expert Marketplace | Vetted designers, copywriters, and SEO specialists available for additional hands-on work |
| Multi-User and Team Seats | Five team member seats on the Advanced plan |
| No Software Installation | SaaS platform accessible via browser login with nothing to install |
Integrations
accessiBe (accessibility compliance), Calconic (calculator embeds), Calendly (appointment booking), ConveyThis (translation), Custom HTML, custom footer scripts and head tag integrations, Disqus (commenting), Donately (donation forms), Drift (live chat), Ecwid (e-commerce store embed), Embedly (media embeds), Eventbrite (event ticketing), Facebook Pixel (advertising tracking), Google Calendar (calendar display), Google Forms (forms and surveys), Google Tag Manager (tag management), Jotform (customisable forms), Kudobuzz (reviews), Medium Blog (blog embedding), MemberSpace (membership gating), OpenTable (restaurant reservations), PayPal (payment button), POWR (widget suite), RSS feed, Shopify (store embed), SnapWidget (social media feed embed), Typeform (interactive forms), Weglot (translation), WhatsApp (contact button), WordPress blog (blog embedding), Yotpo (reviews), YouTube and YouTube playlists (video embeds), Zillow (real estate reviews and listings).
Pricing
| Plan | Monthly Price | Key Inclusions |
|---|---|---|
| Free | $0/month | b12sites.com subdomain, mobile-responsive site, 5 daily AI credits (max 30/month), visual editor with AI chat, team invites |
| Website | $49/month | Everything in Free, plus free custom domain (first year), 100 AI credits/month, advanced team management, B12 ads removed, commerce tools, backends, traffic analytics, integrations, email and chat support |
| Website + Client Engagement | $78/month | Everything in Website, plus 300 AI credits/month, custom email address, client intake, email marketing, contact manager, contracts and eSignature, file uploads |
| Professional | Not publicly listed | Everything in Website + Client Engagement, plus expert-built site, email, chat and phone support |
| Advanced | Not publicly listed | Everything in Professional, plus five team member seats, business directory listings, monthly website updates, priority support |
The Website and Website + Client Engagement plans both display $1/month for the first three months for new sign-ups. This does not require a coupon code.
Custom domain is free for the first year only. Pricing is subject to change; confirm current figures at b12.io before purchasing.
Pros and Cons
Positive Themes
Multiple reviewers note the ease of getting a website live quickly, particularly for users without technical backgrounds.
B12’s support team is widely described as friendly, knowledgeable, and personally attentive, with fast issue resolution via email or chat.
The combination of AI-generated drafts with access to human experts is a noted differentiator compared with fully automated builders.
Criticisms
The value-for-money score on Capterra sits at 3.9/5, the lowest of B12’s four rated categories.
B12’s customisation is limited by the section-based editor, which restricts structural changes to AI-generated tools rather than free-form drag-and-drop editing.
A limited number of users report difficulty reaching support, limited contact options, and slow follow-up after initial sales contact.
B12 users have noted limitations in template variety, customisation depth, and integration options compared with some competing platforms.
Some reviewers mention that plan downgrading is restricted once a higher-tier subscription is selected.
Reviews
Capterra: B12 holds an overall rating of 4.1 out of 5, based on 113 reviews. Sub-scores include Ease of Use at 4.0, Customer Service at 4.0, Features at 4.0, and Value for Money at 3.9.
Trustpilot: B12 AI Website Builder has received reviews from 211 customers on Trustpilot, displaying a 4-star rating at the time of research.
Alternatives
Top alternatives include Wix, Squarespace, Hostinger, WordPress.com, and Duda. Reviewers most commonly evaluate design quality and customer service as key differentiators when comparing B12 with these platforms.
Webflow, GoDaddy Website Builder, and Elementor are also recognised as competitors in the same category across multiple comparison platforms.
FAQ’s
Editorial Note:
This article is written with care, but some details may change or contain unintentional mistakes. If you find anything outdated or incorrect, please contact us so we can review and correct it.
