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Free & Paid CRM Software & Sales Tools (2026)

Which CRM fits your team? Compare Pipedrive, HubSpot, Zoho, ActiveCampaign, Brevo and Agency Handy by free plan, pricing, discounts and who each one suits.

Which CRM fits you?

A CRM stores your contacts and tracks every deal from first contact to close. The right one depends on your team size, your budget and whether you also need email or client work in the same tool.

If you need…

Start with

A visual sales pipeline

Pipedrive

A free CRM to start

HubSpot or Zoho

CRM plus advanced automation

ActiveCampaign

CRM plus email and SMS on a budget

Brevo

CRM plus projects, invoices and client portal

Agency Handy

Looking mainly for email campaigns? See our email marketing software page.

CRM software compared

Tool

Free plan or trial

Paid from

You pay by

Watch out for

Pipedrive

14-day trial

$14/user/mo (annual) [VERIFY]

User

Add-ons like LeadBooster ($32.50/mo) cost extra

HubSpot

Free tools, 2 users

See review

Seat and tier

Higher tiers cost much more and can include onboarding fees

Zoho CRM

Free, 3 users

$14/user/mo (annual) [VERIFY]

User

Our review’s pricing table needs fixing

ActiveCampaign

14-day trial

$15/mo (annual, 1,000 contacts)

Contacts

Unsubscribed contacts count on newer accounts

Brevo

Free plan

$9/mo

Email volume

Add-ons like logo removal cost extra

Agency Handy

7-day trial

$29/mo

Plan limits

No refunds on cancellation; no native mobile app

Last checked: October 2026. Confirm prices on each vendor’s site before you buy.

How CRMs charge

  • Per user (Pipedrive, Zoho). Every person who logs in costs money. This suits small teams.
  • Per contact (ActiveCampaign). Cost rises as your list grows.
  • By email volume (Brevo). You pay for what you send, not how many contacts you store.
  • By seat and tier (HubSpot). Entry tiers are cheap, but upper tiers cost far more.
  • By plan limits (Agency Handy). Freelancer covers 1 user and 100 leads. Team Starter covers 10 users and 300 leads. Business Pro covers 30 users and 10,000 leads.

Discount routes at a glance

Tool

Savings documented in our reviews

Agency Handy

Code Yearly70 for 70% off annual plans, shown on its pricing page. AppSumo lifetime deal.

ActiveCampaign

20% off annual billing; startup program

Brevo

10% off yearly billing

HubSpot

Startup and nonprofit programs

Zoho

Lower price on annual billing

Pipedrive

Lower price on annual billing. Our review also mentions a startup program, which needs verification

Most CRMs don’t run public coupon codes. Annual billing and startup programs are the dependable savings.

How to choose

  1. Count your users and contacts. This decides whether per-user or per-contact pricing costs less.
  2. Check the free plan limits. HubSpot’s covers 2 users and Zoho’s covers 3.
  3. Budget for add-ons. Pipedrive’s LeadBooster, Web Visitors and Smart Docs are extra on lower plans.
  4. Decide whether you need email or client work in the same tool. That points to Brevo, ActiveCampaign or Agency Handy.
  5. Check cancellation terms. Agency Handy doesn’t refund on cancellation.

How we evaluate

We compare tools on ease of use, features, pricing clarity, plan limits and value. Our scoring is explained on the Rating Methodology page.

FAQs

It depends on your needs. HubSpot suits teams that want a free CRM that can grow. Zoho CRM suits budget-minded teams. Pipedrive suits sales teams that want a visual pipeline. Agency Handy suits agencies that also need projects and invoices. Pick by workflow and team size.
Yes. HubSpot offers free tools for up to 2 users, Zoho offers a free CRM for up to 3 users and Brevo has a free plan with 300 emails a day. Pipedrive and ActiveCampaign offer 14-day trials, and Agency Handy offers a 7-day trial. Free plans have limits, so check them before you rely on one.
Entry prices in our reviews include Brevo from $9 per month, Pipedrive and Zoho from about $14 per user per month billed annually, ActiveCampaign from $15 per month billed annually at 1,000 contacts and Agency Handy from $29 per month. Prices change, so confirm on each vendor’s site.
Per-user pricing is cheaper for small teams with large contact lists. Per-contact pricing suits small lists with many users. Brevo prices by email volume instead, which helps if you store many contacts but email them rarely.
A CRM tracks contacts, deals and follow-ups. An email marketing platform sends campaigns and automations. ActiveCampaign, HubSpot, Brevo and Zoho combine both, but each leans toward one side.
Agency Handy combines a CRM with project management, invoicing, proposals and a branded client portal. Plans start at $29 per month, and it has a 7-day free trial with no card required. Refunds are not offered on cancellation.
Agency Handy’s review lists code Yearly70 for 70 percent off annual plans, shown on its pricing page. Pipedrive’s clearest saving is annual billing. HubSpot lists startup and nonprofit programs. Confirm current offers on each vendor’s site before you buy.
No. Pipedrive is paid only, with a 14-day free trial. The reliable way to save is annual billing. Check Pipedrive’s pricing page for current plan names and prices.

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