What Is Brevo?
Brevo is an AI powered customer engagement platform for email marketing, SMS, WhatsApp, automation, CRM, live chat, chatbot, meetings, and transactional messaging, so brevo coupon intent should be checked against the official pricing page before assuming a public coupon code exists. Brevo, formerly Sendinblue, rebranded in 2023 after expanding from a newsletter service into a broader CRM and customer relationship platform.
Brevo helps businesses manage customer communication across marketing, sales, CRM, support, and loyalty workflows from one platform. Its official site highlights email marketing, SMS marketing, WhatsApp campaigns, push notifications, transactional messaging, live chat, chatbot, meetings, and Aura AI agents under one customer platform.
Who It Is For
Brevo is for small businesses, startups, ecommerce brands, agencies, developers, and growing teams that need multichannel customer engagement without managing separate tools for email, CRM, chat, and automation. The platform is positioned for businesses that need campaign creation, segmentation, automation, sales tools, customer communication, and developer friendly transactional messaging workflows.
Best Use Case
Brevo is best used for managing email campaigns, SMS campaigns, WhatsApp campaigns, automation, transactional messages, and CRM activity in one workspace. Its platform supports customer acquisition, segmentation, sales follow up, support conversations, ecommerce communication, and repeat customer engagement across connected channels.
Standout Value
Brevo’s standout value is its combination of multichannel marketing, CRM, transactional messaging, AI support, and free starting access. The homepage describes Brevo as one AI powered customer platform for marketing and sales, with Aura agents for marketing, sales assistance, data analysis, and customer conversations.
Setup Time and Support
Brevo has a low friction setup path because its Free plan is free forever, requires no credit card, and supports 300 daily email sends. The official help center states that the Free plan includes 100,000 contacts storage, 1 user, email and SMS campaigns, transactional emails and SMS, drag and drop editor, templates, basic reporting, automation up to 2,000 contacts, Aura AI, outbound webhooks, free sales features, and email support.
Why Brevo Stands Out
Brevo stands out because it combines email, SMS, WhatsApp, CRM, automation, transactional messaging, AI tools, integrations, and scalable pricing into one customer engagement platform. Buyers comparing brevo pricing, brevo alternatives, brevo discount options, and brevo coupon code pages should verify the official pricing page first because public plan costs depend on selected tier, add ons, taxes, and billing frequency.
Key Features
Brevo’s key features focus on email marketing, multichannel campaigns, automation, CRM, transactional messaging, AI support, integrations, and audience management.
|
Feature |
What it does |
Why it matters |
|
Email marketing |
Creates and sends email campaigns with a drag and drop editor, custom templates, reusable sections, and contact lists. |
Helps businesses run newsletters, promotions, lifecycle emails, and customer updates from one platform. |
|
SMS and WhatsApp campaigns |
Sends customer campaigns and messages through SMS and WhatsApp alongside email. |
Gives teams more ways to reach customers beyond the inbox. |
|
Marketing automation |
Automates customer journeys, segmentation, campaign triggers, and follow up workflows. |
Helps businesses scale lead nurturing, ecommerce follow ups, and retention campaigns without manual sending. |
|
CRM and sales tools |
Manages leads, deals, meetings, conversations, reporting, forecasting, tasks, and sales workflows. |
Helps teams connect marketing engagement with sales follow up and customer relationship management. |
|
Transactional messaging |
Sends transactional emails, SMS, webhooks, and API based messages through Brevo’s developer tools. |
Supports order confirmations, password resets, account alerts, and time sensitive customer notifications. |
|
Aura AI |
Supports AI powered campaign copy, segmentation, send time optimization, customer conversation assistance, and data analysis. |
Helps teams speed up campaign planning, audience targeting, reporting, and support workflows. |
|
App marketplace and APIs |
Connects Brevo with ecommerce, CMS, CRM, automation, payments, and developer workflows through integrations and APIs. |
Helps businesses sync contacts, orders, products, audiences, live chat, and campaign data across their stack. |
|
Free plan access |
Provides a Free plan with 300 daily email sends, 100,000 contacts storage, 1 user, and core email and SMS campaign features. |
Gives small teams a low risk way to test Brevo before comparing Brevo pricing, paid plans, and Brevo alternatives. |
Brevo Top Integrations
Brevo Top Integrations connect email marketing, ecommerce, CRM, forms, automation, and transactional messaging workflows across common business systems.
- Shopify, syncs customer purchase data and abandoned cart details into Brevo for ecommerce segmentation, automation, and recovery workflows.
- WooCommerce, connects WordPress store data with Brevo so ecommerce brands can manage contacts, campaigns, and marketing automation.
- WordPress, connects Brevo with WordPress sites for contact acquisition, smart automation, and email marketing workflows.
- HubSpot, syncs CRM contacts and customer data between HubSpot and Brevo for marketing and sales workflows.
- Salesforce, connects CRM data with Brevo for customer communication, segmentation, and campaign workflows.
- Zapier, connects Brevo with no code automation workflows across apps, triggers, and customer data flows.
- Stripe, connects payment and customer data with Brevo for ecommerce, billing, and lifecycle communication workflows.
- Brevo API, supports transactional emails, SMS, webhooks, CMS integrations, SDKs, libraries, and code recipes for developer workflows.
Pros and Cons of Brevo
Brevo’s main buying tradeoff is broad customer engagement coverage at accessible starting prices, balanced against plan based limits, add ons, and feature complexity as teams scale.
|
Pros |
Cons |
|
All-in-One Engagement Hub: Combines email, SMS, WhatsApp, CRM, and transactional messaging in a single, unified customer platform. |
Modular Complexity: Different product modules (Marketing, Sales, Conversations) have separate usage limits and specific add-on costs. |
|
Robust Free Entry Path: Includes 300 daily emails, 100,000 contact storage, and basic automation for up to 2,000 contacts for free. |
Strict Daily Send Caps: The free plan enforces a hard daily limit with no rollover, meaning unused sends do not carry over to the next day. |
|
Extensive Integration Ecosystem: Seamlessly connects with Shopify, WooCommerce, WordPress, and Zapier to support diverse e-commerce workflows. |
Stack-Dependent ROI: The true value of integrations depends heavily on the buyer’s existing data quality and current automation setup. |
|
Scalable Volume Pricing: Plan tiers scale based on monthly email volume rather than contact count, making it cost-effective for large lists. |
Scaling Feature Costs: Advanced requirements like dedicated IPs, SSO, and extra seats can significantly increase the total monthly investment. |
|
Modernized Brand Identity: Successfully moved beyond simple newsletters (Sendinblue) to offer a broader, more mature CRM and relationship suite. |
Legacy Brand Confusion: Older searches for “Sendinblue” can cause naming confusion; buyers must verify they are viewing live Brevo product data. |
|
Strong Market Validation: Rated 4.5/5 on G2 with over 2,600 reviews highlighting its ease of use, simple setup, and core feature set. |
Customization Constraints: Common review themes mention a learning curve for complex automations and limited deep customization options. |
Brevo Pricing Plans
The information may change. For the most accurate, up to date, and full feature breakdowns, please visit the official Brevo website.
|
Plan name |
Price |
What it includes |
|
Free |
$0 per month |
300 daily email sends with no rollover, 100,000 contacts storage, 1 user, email campaigns, SMS campaigns, transactional emails and SMS, drag and drop editor, custom templates, reusable sections, basic reporting, marketing automation up to 2,000 contacts, Aura AI, outbound webhooks, free sales features, and email support. |
|
Starter |
Starting from $9 per month |
5,000 monthly email sends with 500 contacts storage, 10,000 monthly email sends with 1,500 contacts storage, or 20,000 to 100,000 monthly email sends with 500,000 contacts storage, plus no daily sending limit, AI content generator, content feeds, forms, advanced segmentation, web push campaigns up to 1,000 targeted subscribers, and email support. |
|
Standard |
Starting from $18 per month |
Everything in Starter, plus growing business features such as larger email tiers, advanced reporting, automation, and marketing scale features listed on the official pricing page. |
|
Professional |
Starting from $499 per month |
From 150,000 to 10 million monthly email sends with 2 million contacts storage, plus advanced data driven campaign features available from the Professional tier. |
|
Enterprise |
Custom pricing |
Enterprise scope can include custom email volume, unlimited contacts storage, unlimited users, sub organization management, SAML SSO, service level agreement, customer success support, and custom onboarding. |
Brevo does not show a standard public brevo coupon code or brevo discount coupon as the main offer path on the official pricing information reviewed. The clearest Brevo discount is yearly billing, which gives 10% off. Buyers should also check add ons before purchase, including logo removal at $9 per month, additional marketing seats at $9 per month, SAML SSO at $324 per month, and dedicated IPs at $251 per year.
Reviews
Brevo reviews are positive on G2, with Brevo listed at 4.5 out of 5 from 2,651 reviews at the time reviewed. G2 review summaries mention ease of use, intuitive interface, all in one email, SMS, and automation capabilities, email marketing, easy setup, and simplicity. G2 also lists recurring limitations around missing features, limited customization, learning curve, and cost.
Trustpilot review summaries show positive themes around user experience, ease of use, intuitive workflows, customizability, and analytics, with mixed feedback around customer service, response times, account suspension, billing, DNS records, and deliverability. Buyers should read recent reviews by use case because Brevo covers email marketing, CRM, SMS, WhatsApp, transactional messaging, and support workflows across different business types.
Alternatives of Brevo
Brevo alternatives include email marketing platforms, marketing automation tools, ecommerce messaging systems, CRM suites, and small business campaign tools for buyers comparing pricing, automation, SMS, CRM, and multichannel engagement.
- Mailchimp, best for small businesses that need email marketing, SMS, AI content tools, audience segmentation, analytics, and beginner friendly campaign creation.
Choose it when easy campaign setup, templates, audience growth, and broad SMB adoption matter more than Brevo’s email volume based pricing and transactional messaging depth. - Klaviyo, best for ecommerce brands that need email, SMS, mobile push, WhatsApp, predictive analytics, real time customer profiles, and Shopify focused workflows.
Choose it when ecommerce revenue automation, customer data depth, and online store integrations matter more than Brevo’s broader all purpose marketing and CRM platform. - Constant Contact, best for small businesses that need email marketing, social posting, text marketing, templates, segmentation, and simple campaign automation.
Choose it when ease of use, small business support, and quick campaign launches matter more than Brevo’s transactional email and developer API depth. - ActiveCampaign, best for teams that need advanced marketing automation, AI agents, CRM workflows, email, SMS, WhatsApp, and customer journey orchestration.
Choose it when automation depth, sales CRM alignment, and complex customer journeys matter more than Brevo’s simpler entry path and free daily email sending model. - Omnisend, best for ecommerce brands that need email marketing, SMS marketing, automation, signup forms, abandoned cart flows, and store platform integrations.
Choose it when Shopify, WooCommerce, ecommerce campaigns, cart recovery, and store revenue workflows matter more than Brevo’s broader customer engagement platform. - MailerLite, best for creators, startups, and small businesses that need email marketing, automations, landing pages, signup forms, websites, and simple support workflows.
Choose it when simple email marketing, affordable automation, landing pages, and creator friendly workflows matter more than Brevo’s SMS, WhatsApp, CRM, and transactional email coverage. - GetResponse, best for businesses that need email marketing, automation, landing pages, AI tools, ecommerce features, and a broad integration library.
Choose it when email automation, landing pages, AI email generation, webinars, and conversion focused marketing tools matter more than Brevo’s multichannel messaging and CRM bundle.
