What Is Outrank?
Outrank is an SEO platform that automates keyword research, article generation, image creation and publishing. It generates one article per day, up to 30 articles a month on its Standard plan, and publishes them directly to a connected CMS. It also runs a backlink exchange, where articles created by other Outrank users are used to place links back to a customer’s site, and the customer’s articles link out in return.
Who It Is For
| User Type | Notes |
|---|---|
| Bloggers and content creators | Listed on the official affiliate programme page as a target audience for the product |
| Marketers and SEO specialists | Named on the official site as users who recommend the tool to clients and teams |
| Business owners | Named on the official site as a target audience with a need for content marketing tools |
| Agencies managing multiple client sites | The multi site package and volume discount structure are built for this use case |
Key Features
- Automated article generation and publishing: One article a day, up to 30 a month on the Standard plan, generated and auto published without manual steps.
- Auto keyword research: The system researches and selects target keywords for a 30 day content plan.
- Backlink Exchange: Automatic placement of contextual backlinks between participating Outrank users’ sites, intended to raise Domain Rating.
- AI generated images: Images are created in different styles and inserted into articles and as featured images.
- YouTube video integration: Relevant YouTube videos are embedded into generated articles.
- Multilingual content: Articles can be generated in 150+ languages.
- Unlimited AI rewrites: Included on the Standard plan.
- CMS publishing: Direct publishing to WordPress, WordPress.com, Webflow, Shopify, Wix, Notion, Framer, Ghost, a Next.js blog starter, and custom webhooks.
- Draft review workflow: Articles are saved as drafts in the connected platform before publication, so they can be reviewed or edited first.
- Multi site and volume discounts: Additional websites can be added to one subscription, with automatic discounts at higher site counts.
- Unlimited users: Included on the Standard plan, described on the pricing page as “Unlimited Users in your Organization.”
- REST API and CLI: An API and an “Outrank CLI for AI Agents” package are documented and published on npm.
Pros and Cons
Strengths (from G2 and Trustpilot reviews):
- Reviewers on G2 describe the interface as simple and quick to learn.
- Multiple G2 and Trustpilot reviewers highlight the backlink exchange as a genuine time saver compared with manual link building.
- Several Trustpilot reviewers report Domain Rating and organic traffic gains within a few months of use.
- One G2 reviewer notes that credits are refunded when backlinks are not validated.
Criticisms (from G2 and Trustpilot reviews):
- Several reviewers on Trustpilot and G2 describe article quality as inconsistent, saying content can be repetitive or require manual editing before publication.
- Multiple reviewers report that the backlink exchange pool is limited, resulting in repeated links to the same sites over time.
- A number of reviewers, on both G2 and Trustpilot, describe slow or unhelpful customer support responses.
- Some Trustpilot reviewers report difficulty with billing disputes and cancellation.
Pricing
| Plan | Monthly Price | Articles | Key Inclusions |
|---|---|---|---|
| All in One (Standard) | $99/month (shown against a listed $200/month) | 30 a month, auto published | Unlimited users, auto keyword research, CMS connections, Backlink Exchange, AI images, YouTube video integration, 150+ languages, unlimited AI rewrites, custom feature requests |
| Additional websites | $99/month per added site, before volume discount | 30 per site, auto published | Volume discount applies automatically: 10% off at 2 to 4 sites, 15% off at 5 to 19 sites, 20% off at 20 to 25 sites. Above that, customers are directed to contact Outrank directly |
| Agency (Outrank Agency) | $1,499/month | 30 a month, human reviewed | Dedicated content manager, industry specialist review of each article, direct CMS publishing, backlink exchange access, dedicated Slack channel. Limited to 5 new clients per month per the official blog pages describing this plan |
Reviews
Outrank is rated 4.6 out of 5 from 49 reviews on G2, and rated 4 out of 5 from 56 reviews on Trustpilot, at the time of research.
Positive themes:
- Ease of use and a low learning curve.
- Time saved on keyword research and backlink building compared with manual methods.
- Value for money relative to hiring an agency, cited by more than one G2 reviewer.
Critical themes:
- Article quality requiring manual editing before publication.
- A limited backlink exchange pool leading to repeated links over time.
- Slow or inconsistent customer support response times.
- Cancellation and billing disputes reported by a minority of Trustpilot reviewers.
Alternatives
The following tools appear consistently in third party comparisons as alternatives to Outrank:
- Surfer SEO: an on page content optimisation platform, positioned by reviewers as a tool that requires the customer to write or separately pay for AI writing rather than fully automating publishing.
- Clearscope: an enterprise focused content optimisation platform, positioned by reviewers as scoring content against competitors rather than generating and publishing it.
- Outranking (outranking.io): a separate company with a similar name, positioned by reviewers as a brief and draft based optimisation workflow rather than autonomous publishing.
- Scalenut: positioned in third party comparisons around content creation and optimisation workflows.
FAQ’s
Outrank is an SEO content automation platform that researches keywords, generates articles with images, and publishes them directly to a connected CMS, alongside a backlink exchange feature.
The Standard (All in One) plan is $99 per month for 30 auto published articles. Additional sites can be added to the same subscription with volume discounts. A separate human reviewed Agency plan is listed at $1,499 per month.
WordPress, WordPress.com, Webflow, Shopify, Wix, Notion, Framer, Ghost, a Next.js blog starter, and custom webhooks.
Editorial Note:
This article is written with care, but some details may change or contain unintentional mistakes. If you find anything outdated or incorrect, please contact us so we can review and correct it.
